The Blabloo smartphone is unlike any other similar performing apps, as unlike these they are not strictly speaking an app, rather we build the software into the hardware. So, while apps are easy to download, they are also easy to remove or children can at least find ways around them. Our offering cannot be removed no matter how many wipes a child attempts. Parents can be safe in the knowledge that they will always know where they are, through the always-on built-in GPS.